A lodge among the pines from the air, the Whitefish valley beyond it

For homeowners

Looked after like our own.

Whitefish draws people who could stay anywhere. We keep a small portfolio here for owners who want theirs protected, earning properly, and off their mind entirely.

Join the Portfolio

What this is really about

The worry is the thing we actually take.

A second home in Montana is supposed to be the good part of your life. For most owners it becomes a quiet hum that never entirely stops. Is it booked. Is it clean. Did the pipe hold in February. Who is in it this weekend. Why does the statement look like that.

You did not buy a business. You bought a house in a place you love, and somewhere along the way it started asking things of you. We take the hum, not by sending you a dashboard and calling it transparency, but by handling it properly and telling you afterwards. Keeping the portfolio small is how that stays possible. Attention is finite, and a two-hundred-door company has divided theirs two hundred ways.

Where it stands today: four homes under management, a fifth in onboarding, and room for five more. Then the list closes. It is an uncomfortable business decision and a very simple promise, and it is the only version of “your home will not be just a number” that anyone can actually check.

What we do

Three promises, in this order.

Everything else on this page is one of these three, or it is not worth your time reading.

Kitchen cabinets and drawers open, everything stocked and in its place
One

We protect it like it is ours.

Because in every way that matters for eleven months of the year, it is. Every stay ends with an inspection by someone on our team who has stood in that kitchen, not a cleaner with a checklist. Linens go on a replacement cycle. Hot tubs are balanced and documented between guests. Winterisation, gutters, filters and snow clearing happen whether you ask or not.

We would rather spend forty dollars now than have a conversation about four thousand in March.

A vaulted living room photographed properly, forest through floor-to-ceiling glass
Two

We make it earn properly.

Priced daily by a person, not an algorithm somebody set at onboarding and never opened again. Listed across the platforms, and given a page of its own on this site, where a direct booking carries no marketplace fee.

Then the part most managers skip: photography and copy built for a brand instead of a search grid. Guests who feel looked after leave five-star reviews, and reviews are what your nightly rate is actually built on.

Sofas by the window while the snow keeps falling outside
Three

You stop thinking about it.

One number, answered in under an hour. Small repairs simply happen and appear on the statement. Larger ones come to you with the problem, the quote and a recommendation already attached.

Permits, licences, the annual fire inspection, lodging and resort tax, tracked and filed. A statement that explains itself. And the pleasant, slightly strange feeling of owning a house in Montana that no longer asks you for anything.

The care standard

The unglamorous list.

White glove is a phrase, not a standard. This is what actually happens to your house, in writing, so you can hold us to it.

01

Inspected after every stay

By our team, with photographs. Available to you on request, always.

02

Linens on a replacement cycle

Replaced on a schedule, not when they finally look tired to a guest.

03

Hot tubs tested between guests

Balanced and documented every turnover. The single most common one-star complaint in this market.

04

A vendor bench, already vetted

Plumber, electrician, HVAC, hot tub technician, snow removal. Chosen before we need them, not searched for at midnight.

05

Seasonal work, unprompted

Winterisation, shoulder-season checks, gutters, filters, snow clearing. It happens whether you ask or not.

06

Damage documented inside a day

Photographed, reported to you, and claimed. No surprises on a statement three months later.

07

Consumables restocked, not rationed

Coffee, toiletries, firewood, s'mores. The cost is trivial. The effect on a review is not.

08

Permits and licences current

Permit, business licence, fire inspection, state lodging registration. Tracked and renewed on time.

A dining room photographed with intent, the range framed through the window
Marketing

A listing wants a scroll. A brand wants to be remembered.

When we audited the listings in this portfolio before building this site, we found stock photography sold as the property, duplicate aerial shots, and image captions that were unfinished instructions to a photographer. All live. All visible to guests.

That is not a failure of effort. It is what happens when a home is marketed for a platform instead of for a brand. A listing is built to win a scroll inside a grid full of near-identical homes: it rewards volume, keywords, and whatever photograph stops a thumb.

Every home that joins gets original photography, copy written for the house rather than the algorithm, and a page of its own on this site, where there is no grid, no competitor two rows down, and no fee taken out of a direct booking.

A Guest Favourite in every house, a host rating just shy of perfect, and every message answered inside the hour.

Owners

From people who stopped worrying.

Placeholder. Two or three real quotes from Bill's existing owners will do more work here than any other change to this site. What to ask them: what were you worried about before, and what stopped being a worry? Attribute by role, and name the property if they allow it.

Fit

Whether we are right for each other.

We would rather say this now than three months into a season. Both columns are meant sincerely.

We would like to see your home if

  • It is in Whitefish, Olney, Columbia Falls, at the resort, or on the lakes between.
  • It has three bedrooms or more, or something genuinely special below that.
  • It is furnished to a standard you would happily stay in yourself, or you are willing to get it there.
  • It is permitted for short-term rental, or able to be.
  • You want the house cared for, not simply filled.

We are probably not your company if

  • You are choosing on commission rate.
  • You want maximum occupancy at whatever nightly rate achieves it.
  • The home needs work you would rather not do.
  • You want to self-manage with our name on the listing.
  • You need us to take one more home than we have room for.

How it works

Four steps, about a month.

None of which you have to project-manage.

01

A conversation

Thirty minutes, no pitch. We will tell you plainly if your home is not a fit. It costs us nothing to be honest and it saves you a season.
This week

02

A walkthrough and a proposal

We visit the house. Then you get a proposal built on your home's actual numbers, not a category average.
Within two weeks

03

Onboarding

Photography, copy, listings, pricing, permits, the vendor bench, the locks. We do the work; you approve it.
Three to four weeks

04

First booking

Usually inside the first fortnight, often before onboarding has finished.
Ongoing

Questions

The ones owners actually ask.

What do you charge?

We do not publish a rate, and we would rather explain why than pretend it is a secret. The market here runs roughly ten to thirty per cent of gross, and companies that lead with a number are inviting you to shop on that number alone.

What a home costs to run properly varies enormously. A one-bedroom condo at the resort and a ten-guest lodge with two hot tubs and an event barn are not the same job. You will get a real figure for your house at the proposal stage, before you have committed to anything.

If the rate is the deciding factor, we are probably not the right company. That is said with respect: there are good operators in this valley who compete there.

How long is the agreement?

Twelve months to start, so a full year of seasons is on the record before either side judges it. After that it continues, and you can leave with notice.

We do not use lock-ins to keep owners. A small portfolio means we have to actually be worth staying with.

Can I still use my own home?

Yes, and you should. Block whatever dates you want in the owner portal.

We will tell you honestly what a given week is worth so you are choosing with the number in front of you. Christmas and the first big powder week are worth knowing about. But it is your house, and the answer is always yours.

What happens to my existing bookings?

They come with you and we honour every one at the rate it was booked. We take over guest communication straight away so nobody falls between two managers.

If you are leaving another company, we handle the calendar migration and the channel transfers. It is the part owners dread and it is genuinely routine for us.

Who handles permits, licences and taxes?

We handle the short-term rental permit, the business licence, the annual fire inspection, the state lodging registration, and the collection and remittance of lodging and resort tax.

Whitefish requires the registration number to be posted on the door and displayed in all marketing. That is on us, and we keep the renewals current.

Income tax on your earnings is yours and your accountant's. We give them clean statements.

What if something breaks?

Under an agreed threshold we simply fix it and it appears on your statement. You do not need to be woken about a garbage disposal.

Above that threshold we call you with the problem, the quote and a recommendation. Emergencies get dealt with first and explained second, because a guest without heat in February is not a conversation to schedule.

What happens when the list is full?

We close it. That is the whole point of it.

If a home leaves the portfolio we go to whoever is next in line. There is no waitlist theatre here, but the conversation is worth having early, because there is not much room left.

Apply

Tell us about the house.

If it belongs in the collection we will come and stand in it, and you will have a proposal inside a fortnight. If it does not, we will say so, and point you at someone in the valley who would do it well.

A person reads every one of these, and replies within a day.